Monday, 8 July 2013

Guest Blogging

Guest blogging is an excellent way of creating backlinks to add to your SEO portfolio but it can just as easily be used to generate serious traffic and potential buyers to your website as well as helping with SEO.
Guest blogging is an excellent way of appealing to your customers and also to appeal to your customers and get them to relate to your product. Your potential buyers will read your information because it is on a blog they know and love not only this but this makes them more potentially attracted to your product. This is something SEO strategies do not provide unless they incorporate guest blogging into their SEO strategy.
Guest blogging can also be a way of becoming more of an authority in your industry and establish a name around yourself internationally.This helps your SEO CTR as this means when people see your company name they associate it with a number of memories they have of your business and are more likely to click through and look at your website.
This is SEO tip number 2 of the HPN Media blog. I really hope this helps and if you are interested in SEO in Wigan or Web Design Warrington.

Monday, 1 July 2013

Contribute to Your Industry

Local SEO Made Easy

Contributing and SEO

When you are a small business who has just started out finding the fund to hire an SE specialist can be a difficult task however what is it that they actually do for you and do you really need them? Some phrases in SEO are naturally more competitive than others for example conservatories Wigan will be more competitive than gas engineer Wigan. These can also vary among areas for example conservatories Wigan will be less competitive than conservatories Manchester. So how can you compete without an SEO specialist working on your website?
One of the best ways to do this is through an on site blog. An on site blog does two things:
Adds fresh, original content to your website
Earn traffic to your website
Improve your rankings for keyphrases

So what should I put in my onsite blogs?


Anything relevant to you and your industry and with it being your industry I am sure you will have a lot to write about! One of the best blog topics you can write is how to and tutorials so they actually have a benefit to the people reading them rather than generic information. Going back to our company in Wigan they should not write about what conservatories are made of but maybe how to look after your conservatory once it is built. This will attract people who are wondering how to maintain a conservatory before they ge tone and they may be motivated to buy off you. Not only will this increase your SERP rankings (hopefully) but it will also maybe cause genuine sales from your website!
If you are interested in learning more about SEO, why not visit our SEO Company in Wigan, HPN Media?